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We are happy to be able to call ourselves one of the only optical shops in West Michigan lucky enough to carry the COSTA sunglass and RX collection. For those that may not be familiar with the brand, COSTA builds some of the best sunglasses on the planet for those who live to be on or by the water. Born on the water and still inspired by it, COSTA sets out to protect it, and inspire others to do the same.

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LENS TECHNOLOGY: Costa 580® Lenses: Beyond Polarized

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Costa 580 lenses were designed by in-house light spectrum experts to enhance colors because standard sunglass lenses fell short. The lens’ multi-patented technology manages light by:

Absorbing Harmful High-Energy Blue Light (HEV)

  • Cuts haze and blur for greater clarity

  • In addition to 100% protection from UV light, 580 technology also absorbs HEV light known to cause macular degeneration, pterygium, cataracts and other eye diseases

Enhancing Reds, Greens, and Blues

  • Blocking harsh yellow light at 580 nm on the visible light spectrum boosts the amounts of red, greens and blues naturally, enhancing colors and contrast

Filtering Out Harsh Yellow

  • For enhanced color, sharper contrast and higher definition

After almost 35 years, and countless adventures, COSTA’S mission has never wavered: to create the best sunglasses on the planet for life's great adventures. The patented technology like that found only in Costa lenses and frames are proof that they’re succeeding.

Stop in and shop our huge selection today!


Eyewear fanatics, color warriors, mineral viewers, freedom lovers, art observers, anartists, Barceloners, mind openers and culture defenders are just a few ways to describe the people behind ETNIA BARCELONA.


Taking the reigns of the family business in 2001, ETNIA BARCELONA was born from the mind of David Pellicer, a man who spent his childhood surrounded by glasses, playing in his parents’ factory while developing his knowledge and taste on the topic of eyewear.

David’s vision for the brand was built a collection on the idea of being free, being human, being multi-ethnic and being cultured. it would boasts bold designs for all types of people paired with never before seen color-ways that emphasize the personality within individual faces.

ETNIA BARCELONA’S creations are produced using natural acetate, a material made from cotton that is known for its comfort and malleability. The brand trusts its partners to design and manufacture the entire range of textures and colors for each season. The result is exhaustive control of the process from the start, with the materials, to the end, with the finished product.


All the colors are carefully selected, designed and produced by the brand. For the chromatic selection of each season Etnia Barcelona works with partners on trends and feeds off the world of fashion and art. Color studies are conducted twice a year (F/W-S/S) to incorporate new tones into the designs and inspirational moods are generated to imbue the new collections with life, richness and content 

Almost 20 years later ETNIA BARCELONA has grown to be a one of the most cutting edge independent eyewear brands in the world.